Empire Avenue, new social game or social media timesink?

Last Thursday, a new social media game called Empire Avenue opened its virtual doors to the public and offered us the ability to invest in each other. Much like the stock market, each user chooses their own stock symbol and seeks to show others how influential they are through blog posts, tweets, and photos on Flickr. The concept is novel, but after being on the site and actively trading for five days, I have yet to see any value returned to the users.